February 9, 2014

W Mag: Models & Social-Media

Social-media has become an important medium for brands and models. Brands use social-media networks such as Twitter, Instagram and Facebook to engage their customers. Marc Jacobs brought this to a new level by opening a pop-up shop during Fashion Week, which is very common. However, at the Daisy Marc Jacobs Tweet Shop you can pay with a Tweet or an Instagram or Facebookpost, which costs nothing for costumers but however it's a marketing success for Marc Jacobs!

And now social-media has become also a platform for models to take you behind-the-scenes and let you take a look at a model's life. It seems that your ''online social status'' could book you jobs, ''people look to book models for jobs that have a lot of followers on their social media for business-sales'' Jamie Bochert said in a video of W Magazine's exclusive series about models and social media. Karlie Kloss says that sometimes she feels obligated to update consistently, ''it's almost like homework''. I'm actually glad that models take the opportunity to use social-media, it gives them a face and a platform. They take you behind-the-scenes to see places you might never witness yourself.

W Mag also did a spread called "The Perfect Ten" with ten of these supermodels and social-media stars. Doutzen Kroes, Adriana Lima, Alessandra Ambrosio, Rosie Huntington-Whiteley, Candice Swanepoel, Edita Vilkeviciute, Jourdan Dunn, Lais Ribeiro, Karlie Kloss and Isabeli Fontana were all shot by Mario Sorrenti and styled by Mr. Edward Enninful himself! And it is in the W Magazine March 2014 ''Social Media Issue''.

W Magazine has also listed a trivia about the models on their website. The basics/vital (age, height, measurements), Social-media stats and even the numbers the models walked The Victoria's Secret Fashion Show are listed. Click here for the list. They also made a series of short-films with the models about social media, which you can watch below.

So how do you feel about social media being a big part of the fashion industry?

Samiya Cusman

So, what social-media (platform) do you use?

How to take a selfie like a Supermodel?

How has social-media changed modelling?

Supermodels reveal their social-media followings


  1. It was so interesting to watch those videos, haha! They were quite funny, but it was so interesting to read and watch about all this stuff. :)


  2. ik vind niks leuker dan social media van modellen volgen (en bekijken) Dankzij jou heb ik Izabel Goulart leren kennen - en nu ook Camille haha (bedankt daarvoor). En volgens mij is er niks leuker/beter/ commercieel interessanter voor een ontrwerper dan dat alle modellen een beetje gaan instagrammen en twitteren backstage, dat helpt sowieso om meer aandacht te krijgen - zij nemen leuke fotos, wij kijken leuke foto's en de ontwerper wordt er beter van - iedereen blij, toch? Grappig dat Karlie Kloss het 'huiswerk' vindt maar ik kan daar wel inkomen! Ok dit was echt een goeie post haha! Ga nu eens die lijst bekijken .... xxx


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