March 21, 2013

Beyoncé is the Face of H&M's Summer 2013 Campaign!


Image of Beyoncé is the Face of H&M's 2013 Summer Campaign
Beyoncé is officially announced as the face H&M's Summer 2013 Campaign.
Inez & Vinoodh captured the superstar the beautiful Bahamas.
The ''Beyoncé as Mrs. Carter in H&M'' campaign will be revealed soon with her upcoming track ''Standing on the Sun'' as background music for the ad.
''It was a beautiful shoot on a tropical island. It felt more lik making a video than commercial'', where B's words about the campaign.
The head of design of H&M, Ann-Sofie Johansson says that B is wearing the H&M musthaves you'll be needing for the warm summer in the campaign.
But the thing what makes this campaign and its items special is that Beyoncé also was in charge of the designs which ensures that the items have her personal style.
And also that 25% of all the proceeds will go to WaterAid.

The collection is expected to hit stores in May.

- Samiya Cusman
S A M I Y A is on

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