January 26, 2013

The CFDA Comes With a New Healthy Eating Initiative


The Council of Fashion Designers of America, also known as The CFDA has come up with a great initiative for models during the upcoming Autumn/Winter 2013/2014 shows.
They have teamed with the healthy eating company Organic Avenue to give models a 50% discount on juices and raw food during the shows.
Models were complaining because they couldn't find food that is both nutritious and convenient during the New York Fashion Week, that's why models mostly skipped meals and that's why The CFDA developed this new initiative so models can eat regularly and healthy.
Dutch model Doutzen Kroes is a big fan of nutritious smooths and raw foods.
She loves eating healthy and is happy with this initiative as she tweeted ''In my opinion this is great. It's hard for fashion models during shows to eat healthy.''

"Organic Avenue will provide support and education to models in addition to a generously discounted rate of 50 per cent on all cold-pressed juices and food," said The CFDA president Diane von Furstenberg and CEO Steven Kolb in a letter posted on the CFDA website. "We hope that this will give models both guidance and the added nutrition they need during this demanding time!"
- Samiya Cusman

S A M I Y A is on

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