August 20, 2012

David Beckham H&M Campaign

British soccer icon David Beckham unveils a new campaign for H&M.
Where he shows his second well-received Bodywear collection.
The campaign was shot in Los Angeles by the photographer Alasdair McLellan.
The black and white images reveal a number of his undergarments wich also
shows off Beckham's physique as well as his affinity for the body art he has on his body.
The David Beckham Bodywear is an exclusive, long-term collaboration with H&M
with items that include briefs, trunks, undershirts,T-shirts, henleys and long johns.
The entire collection can be purchased at worldwide stockists as well as online. 
Continue reading to read more about his collection and to see it aswell.
According to The Associated Press, Beckham, was delighted by the consumer response to the campaign.

"I'm very happy that so far people seem to like it and the first season was incredibly successful.
The challenge is to keep it going and establish a brand that will last many years.
That is my ambition.” as he quotes.

The collection will include pieces that are “comfortable and fit,” a reflection of Beckham’s personal style.
"It's important to me that Bodywear means more than just briefs and T’s. It's about all the pieces I like."
H&M plans to add more pieces to the Beckham collection later this fall.

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